Do You Have What It Takes To Be a Chief Travel Officer?

March 28, 2017

Do You Have What It Takes To Be a Chief Travel Officer?

Kuala Lumpur, 28 March 2017 – ShopBack, Southeast Asia’s top eCommerce loyalty enabler and cashback provider, is teaming up with Tourism Malaysia for its latest campaign to fill its own Chief Travel Officer role. The lucky individual chosen to be ShopBack’s first Chief Travel Officer will be tasked to uncover the best Malaysian destinations and will be rewarded with RM10,000 travel funds to plan out three perfect weekend holidays by getting the best deals through ShopBack.

With Tourism Malaysia’s support, the Chief Travel Officer initiative aims to inculcate a culture of well-planned travel within the country amongst Malaysians, and to encourage the behaviour of shopping smarter online, as users will be rewarded with cashback whenever they shop via ShopBack. The individual who eventually helms the coveted position will look for the best travel deals from ShopBack’s list of illustrious travel booking merchants such as Expedia, Booking.com, Malaysia Airlines, and AirAsiaGo among others; and act as an opinion leader in discovering the best destinations in Malaysia for less.

“The search for ShopBack’s Chief Travel Officer provides an excellent platform to entice more young people in Malaysia to travel within Malaysia for vacations and also to promote Malaysia to international and domestic tourists through ShopBack’s international presence,” said Dato’ Ammar Abd. Ghapar, Senior Director of Tourism Malaysia.

He added that the Chief Travel Officer campaign is also a wonderful chance to reinforce and amplify Tourism Malaysia’s Cuti-Cuti 1Malaysia Dekat Je campaign, the government body’s current initiative to promote domestic travel and local tourist attractions among Malaysians.

“We are very excited to have Tourism Malaysia on board to endorse this campaign and truly appreciate their support in assisting our Chief Travel Officer to uncover our country’s hidden gems. We continuously work with our travel merchants to offer enticing promotions and bigger cashbacks to the customers, and are looking forward for the Chief Travel Officer to share his or her experience of using the ShopBack platform with Malaysians,” said Sharmeen Looi, Chief Operating Officer of ShopBack Malaysia.

Recent statistics have revealed that online travel booking continues to grow annually at 14.6% in Malaysia, and is expected to bring in a revenue of RM5.2b by 2021. Additionally, a study conducted by GfK Consumer Travel Tracker in 2015 suggests that eight out of 10 Malaysian travellers use the Internet to make their travel plans. ShopBack hopes to encourage these Malaysians to shop smarter by offering them cashback for every travel booking made through the platform.

The campaign to search for ShopBack’s Chief Travel Officer ends 31^st March, and is open to all based in Malaysia who have experience in shopping online and using travel apps. Once selected, the Chief Travel Officer will produce a series of online videos to document his or her travel experiences around Malaysia whilst utilising RM10,000 funds allocated by ShopBack. The winner of the search will be announced on 3^rd April via ShopBack Malaysia’s official social media accounts.

For more details on the Chief Travel Officer campaign, visit: https://shopback.recruitee.com/o/chief-travel-officer