MINISO Brings Sanrio Sun-Kissed Holiday Pop-Up Tour To Southeast Asia
KUALA LUMPUR, 11 Aug 2026 — MINISO is bringing its My Sun-Kissed Party pop-up tour to Southeast Asia, offering fans immersive summer-themed experiences featuring Sanrio characters, exclusive merchandise and interactive activities.
The Southeast Asia-exclusive tour will run from August to October across Singapore, Thailand, Vietnam, Indonesia and Malaysia, with seven retail destinations set to be transformed into summer-inspired spaces.
In Malaysia, the tour will take place at Pavilion Kuala Lumpur from Aug. 31 and IOI City Mall Putrajaya from Sept. 21.
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The campaign is inspired by Sanrio’s Sun-Kissed concept, with Hello Kitty and other popular characters including Cinnamoroll, Pompompurin, Kuromi, My Melody, Pochacco and Hangyodon featured in vacation-inspired settings.
The Sanrio Characters Sun-Kissed Summer Collection reimagines the characters in summer outfits and settings, reflecting the region’s year-round tropical climate and lifestyle.
The pop-up will feature 106 SKUs, excluding externally sourced products, spanning vinyl plush figures, blind boxes, keychains, plush toys, bags, hair accessories, digital accessories and lifestyle products.
Two collections will make their Southeast Asian debut during the tour — the Sanrio Characters Surfing Collection Vinyl Plush Surprise Box and the Sanrio Characters Sun-Kissed Summer Collection Surprise Box Ornament.
Other highlights include the Hello Kitty Sun-Kissed Aroma Plush Keychain Blind Box, as well as plush toys, bags and lifestyle products inspired by the summer-themed collection.
Visitors can also participate in interactive activities designed to bring the Sun-Kissed concept to life. On opening day, fans can take part in the Fun Fan Passport activity to unlock exclusive shopping benefits, while sharing their favourite purchases and summer moments online for a chance to receive gifts and collectibles.
Selected locations in Indonesia will also feature Sanrio character meet-and-greet sessions on opening day.
Throughout the pop-up period, visitors can enjoy themed photobooths, customised shopping receipts and immersive summer-themed displays.
The tour forms part of MINISO’s broader strategy of combining globally licensed intellectual properties with localised consumer experiences across different markets.
With its Malaysian stops in Kuala Lumpur and Putrajaya, the My Sun-Kissed Party pop-up is set to give local Sanrio fans an opportunity to experience the collection and themed activities in person.
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