Singapore Tourism Board and Grab Launch Campaign To Drive Precinct And Night-Time Tourism
SINGAPORE, 11 Aug 2026 — The Singapore Tourism Board (STB) and Grab have launched a three-month joint marketing campaign to encourage Southeast Asian travellers and visitors to explore more of Singapore, including its neighbourhoods and after-dark attractions.
Running from August to October, the campaign builds on a memorandum of understanding signed by STB and Grab last year covering joint marketing, data insights, tourism product development and support for leisure and business events.
At the centre of the campaign is an enhanced Singapore Grab Travel Pass, which bundles discounts on rides, food and other services. Grab will add two bonus ride vouchers to encourage visitors to explore beyond Singapore’s city centre and experience more of the island.
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The first voucher covers rides to and from tourism precincts including Katong-Joo Chiat, Mandai and Sentosa.
Katong-Joo Chiat is known for its Peranakan shophouses, murals, boutique shops and cafes, while Mandai offers wildlife parks, rainforest experiences, nature-based stays and night activities. Sentosa features attractions, beaches and family-friendly experiences.
The second voucher offers discounts on rides to and from areas including Clarke Quay and Boat Quay for journeys between 7 p.m. and 4 a.m., encouraging visitors to explore Singapore’s nightlife, dining and lifestyle offerings.
Night-time experiences highlighted by the campaign include the recently rejuvenated Zouk Singapore, award-winning bars such as Offtrack and Bar Bon Funk, as well as attractions including Slingshot and GX-5 Extreme Swing.
Visitors travelling between August and October can also experience seasonal events including the Singapore River Festival and activities held as part of Grand Prix Season Singapore 2026.
“Singapore’s compact size and diversity of experiences mean visitors can make the most of every moment, from cultural discoveries and family attractions to vibrant lifestyle experiences after dark,” said Terrence Voon, executive director for Southeast Asia at STB.
Voon said the partnership with Grab aims to encourage more travellers to choose Singapore by combining destination storytelling with practical benefits, while supporting businesses across the tourism ecosystem.
Grab Singapore managing director Alejandro Osorio said exploring Singapore neighbourhood by neighbourhood allows visitors to experience different aspects of the city, from local food and heritage in Katong-Joo Chiat to Mandai’s attractions and Singapore’s after-dark offerings.
The campaign also builds on STB’s “We Don’t Wait For Fun” marketing campaign, which targets Millennial and Gen Z travellers as well as families with children.
Through digital advertising across key Southeast Asian source markets, the campaign will target travellers planning trips to Singapore. Upon arrival, Grab’s in-app placements will promote the Singapore Grab Travel Pass and its precinct-focused vouchers.
The campaign aims to increase awareness of Singapore’s diverse precincts and encourage visitor spending across a wider range of attractions, local businesses and tourism areas
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