One Rib to rule them all, the Best Ribs Election Showdown at Tony Roma’s!
Mr Dickson Low posing with the ‘Candidates’
Shah Alam, 1 November 2012 –Election season has hit fever pitch this year as Tony Roma’s Malaysia launches their first ever Best Ribs Election Showdown! Three rib candidates have surfaced but only one will emerge as the ‘Best Ribs in Town’ at Tony Roma’s.
“The Best Rib’s Election Showdown is an eleven week campaign which commences from the 5th of November 2012 until the 20th of January 2013. Tony Roma’s has always been famous for our ribs and during this election process we will have three best selling ribs contending for the coveted position as the ‘Best Ribs in Town’,” said Dickson Low, Chief Operating Officer of Revenue Valley, sole franchise holder of Tony Roma’s in Malaysia.
The ‘candidates’ presented for this campaign are the delectable Bountiful Beef Ribs, Beef Short Ribs and the Lamb Ribs – an innovation made possible by Tony Roma’s Malaysia. Priced from RM 53.90, the tasty Bountiful Beef Ribs promises to deliver “meaty goodness that we can believe in” with big, meaty beef ribs topped with Tony Roma’s very own original BBQ sauce or with any sauce as per diner’s request.
However, this ‘beefy’ meal is faced with a heavy challenger, the mouth-watering Beef Short Ribs. Claiming to be the “ribs that everyone can enjoy” it features braised and grilled bone-in ribs,
topped with demi-glace and fire-roasted zucchini, red peppers and carrots complete with lip- smacking mashed potatoes from RM 58.90. Last but not least, the enticing Lamb Ribs is also proven to be a tough contender with its tender marinated lamb ribs, flame-grilled with signature seasonings and honey plum glaze.
Packing a punch with its stance – “putting flavours you like first”, this meal can be made yours for RM 45.90 Question remains whether these three ribs will be able to stand true to their stance and ‘policies’. Just like any good old democratic process, it is up for the public to decide as they will be encouraged to cast the votes for their favourite Ribs!
Tony Roma’s has also announced that over the next eleven weeks, there will be a series of attractive promotions centered around the ‘candidates’ as ‘they’ are quite eager to win the votes from the diners. Diners are to pay close attention to Tony Roma’s Facebook page for regular updates on what’s in store for them before voting!
Issued on behalf of Tony Romas by:
GO Communications Sdn Bhd
Vanessa Tan / Nikki Goh / Leo Selvaraj
Tel : 603 7710 3288 / Fax : 603 7710 3289
Email : vanessa@gocomm.com.my / nikki@gocomm.com.my / leo@gocomm.com.my
“As we celebrate Tony Roma’s 40th Anniversary, we take pride in the fact that we have always delivered the same quality that made us well known in the industry. At Tony Roma’s we work hard to ensure top customer satisfaction with great food and fantastic service. We also believe in listening to our diners and delivering to their expectations. That is why; we developed the Best Ribs Election Showdown as an innovative approach to deliver maximum satisfaction to our diners,”Low explained.
For more information on Tony Roma’s visit http://www.tonyromas.com.my/. You can also connect with Tony Roma’s by liking their Facebook page at http://www.facebook.com/TRMALAYSIA or follow them on twitter at https://twitter.com/TRMALAYSIA1 for more updates on their latest promotion.
The Meaty Goodness We Can Believe In – Bountiful Beef Ribs
Mr Dickson Low with the Malaysian Front Runner – Lamb Ribs
Putting Flavours You Like First – Lamb Ribs
Ribs Everyone Can Enjoy – The Beef Short Ribs
About The Author
Gaya Travel is celebrating 20 years in the industry. For editorial purposes, please write to us at editorial@gayatravel.com.my.
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