By Jeremy Khalil on June 29, 2015
In conjunction with Ramadhan and Hari Raya Aidilfitri, Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, launched its ‘Sinar Seri Aidilfitri’ celebration – named after the glistening lights of the festivity on 26 June 2015. Set under a canopy of a thousand lights, the Centre Court of the mall is transformed into a Dazzling Ramadhan Bazaar, which offers shoppers with traditional souvenirs, assorted delights and Raya fashion wear.
To officiate the celebration, the mall invited media, tourists and shoppers to be part of the festivity. Traditional cak lempung greeted the guests as they flocked around the Centre Court, captivated by the illuminating decorations. The event started with a fascinating performance by the 1Malaysia Dancers, made up of Pavilion Kuala Lumpur’s very own staff. Dancing to signature Raya music, the performers entertained the audience with their graceful moves and shimmery costumes.
To epitomise ‘togetherness’ during this festival, the presenter of the evening celebrity and TV host Hunny Madu invited Pavilion Kuala Lumpur’s senior management on stage to offer a symbolic salam to the crowd. This was followed by a lighting ceremony where the senior management, together with tourists and shoppers, lit up the traditional pelita to mark the start of the celebration. Confetti filled the grounds as the Spanish Steps twinkled in glittering lights, each representing the stories and traditions this celebration brings. The event ended with a grand finale by the 1Malaysia Dancers and the Sinar Sutera Dancers who performed to a medley of traditional and upbeat Raya favourites.
“Our theme this year – Sinar Seri Aidilfitri is a great representation of our splendid display of lights at the Centre Court. By shining a light on the culturally-rich traditions that are close to Malaysians’ hearts, we believe that this celebration will harness the community spirit amongst the locals. With this, we would like to wish ‘Selamat Hari Raya’ to all and may our joyous celebration bring about unique experiences for everyone,” said Joyce Yap, CEO of Retail, Pavilion Kuala Lumpur.
Shoppers are also welcome to share their Raya stories by uploading images or videos tagging Pavilion Kuala Lumpur’s Instagram page @PavilionKualaLumpur and using the hashtag #MYCeritaRaya. Contest will run from 29 June to 19 July 2015. For more information, please visit Pavilion Kuala Lumpur’s Instagram page.
For more information, shoppers can contact Pavilion Kuala Lumpur’s Concierge at +6 03 2118 8833 or check real-time updates on Pavilion Kuala Lumpur’s Facebook page http://www.facebook.com/PavilionKL, Twitter page at @Pavilion_KL, Instagram account @PavilionKualaLumpur or LINE @PavilionKL.