World Marketing Summit Malaysia 2013 Calls On Malaysians To Take A Stand For A Better World

August 5, 2013

World Marketing Summit Malaysia 2013 Calls On Malaysians To Take A Stand For A Better World

Your Picture, Their Future

Kuala Lumpur, 5 August 2013: Make a difference to the world today by snapping a picture of yourself and upload it to Facebook!

World Marketing Summit Malaysia 2013 (WMSM 2013) today launched its social media campaign entitled ‘Your Picture,Their Future’, an initiative designed to illustrate the voice of the caring consumers.

Dr. Marceline Lemarie, Chairperson of WMSM 2013, said: “Consumers today are well-informed, media savvy and mobile. A large majority of consumers believed that businesses today need to put as much weight to social purpose as business purpose. To bring this to life, we have designed the ‘Your Picture, Their Future’ campaign on Facebook.” “All you need to do is send in a picture of yourself with one of the eight United Nations’ Millennium Development Goals (MDGs) and post it on your Facebook page.”

The eight MDGs set out by the United Nations is a blueprint agreed by 189 countries to eradicate poverty, achieve universal education and halt the spread of HIV/ AIDS for example, by 2015.

“The selected MDGs should reflect on what the individual wants businesses today to address.”To participate in this social movement, participants only need to follow five easy steps:

1. Like the World Marketing Summit Malaysia 2013 Facebook page
2. Select a United Nations’ Millennium Development Goal (MDG) that best represents you
3. Draw it or Trace it or Print it or capture it with your mobile
4. Just take a picture of yourself with the MDG of your choice and post it on your Facebook page
5. Share the photo with your friends and get them to share your picture!

The closing date of the campaign is September 10, 2013. Participant with the most shares will win a trip to the Word Marketing Summit Malaysia 2013, including a summit pass for one (1) pax for 3 days summit plus gala dinner on September 28, 2013. Shares of the post will be measured by an app designed by Manoah Consulting.

“We are proud to be part of this initiative. The app is user-friendly and it allows everyone to share it with other likeminded people,” said Mr. Donovan ST Chan, CEO of Manoah Consulting, Official Social Media and Blogging Partner of WMSM2013.

“We are aiming for 100,000 pictures to change tomorrow’s 8 billion lives. The World Marketing Summit Malaysia 2013 alone is not enough to achieve this; we need a concerted effort from businesses as well as consumers to make this a success,” added Dr. Marceline.

The World Marketing Summit is the brainchild of the World’s most influential marketing guru Professor Dr. Philip Kotler. The summit, which will be held at Putrajaya International Convention Centre (PICC), Malaysia, from September 28 – 30, will see the congregation of approximately 2,500 of the most innovative minds from various industries coming together to explore ways to address and devise actionable solutions with measurable objectives achieve the UN’s 8 Millennium Development Goals
(MDGs).

For more information or to register for the Summit, visit http://wmsmalaysia.org/. Like us and keep up with us on Facebook at: http://www.facebook.com/WMS2013Follow us on twitter too @WMSMalaysia2013 and join in the conversation with #takeastand