Times Bookstores Introduce Its New Lifestyle Concept Store at KL Gateway Mall

March 15, 2017

Times Bookstores Introduce Its New Lifestyle Concept Store at KL Gateway Mall

Kuala Lumpur, 13 March, 2017 – Leading book retailer, Times Bookstores opened its new lifestyle concept bookstore in Malaysia at KL Gateway Mall, the newest mall located at Bangsar South. Times’ latest bookstore concept seeks to engage and encourage families and children to explore an amazing world of imagination through reading with an inspiring and conducive environment suited for learning and discovery.

“Our new lifestyle concept store, unveiled first in Malaysia is aimed at catering to the evolving needs of families and children who are looking for better reading and quality learning and discovery experiences. We hope to encourage them to explore the discovery through world of books in a more holistic and interactive manner,” said Helen Lek, Head of Retail for Times Publishing Group. “This new concept space is our approach to encourage everyone to rediscover the love for imagination through reading.

Spanning a space of 4,900sqft, the new bookstore will feature dedicated sections for families and lifestyle interest adopting a cheerful orange palette that is complemented by warm brown hues of wood structures and trims.

Times Junior, a dedicated section for kids offers a welcoming and cosy vibe to encourage young readers to explore a new world of imagination. With wide offerings on educational books, activity books, educational toys and games and complemented with colorful and child friendly design, the section comes with a leisure space where parents can spend some quality fun reading and learning time at the bookstore with their little ones.

Backed by the belief that learning is fun and the pursuit to provide a more holistic reading and lifestyle experiences, the new store also features the Times Lifestyle Space. An island-like section that can be converted to a dedicated space for thematic workshops, special event activities and educational classes or parenting workshops can be explored at the Times Lifestyle Space.

The rest of the bookstore space offers an extensive range of books catering to readers of all ages and interests, including fiction and non-fiction books, as well as premium choices of writing accessories and instruments, lifestyle merchandise and gift items, that cater to the lifestyle needs of discerning consumers.

Times bookstore in the new KL Gateway Mall is the ninth bookstore in Malaysia for the group, with six other stores in Klang Valley, one in Penang and one in Kota Kinabalu, Sabah.